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The eBay network is a group of sites where your promoted listings could be featured, including eBay and partner sites across the internet. Promoted Listings Standard may appear in prominent placements across the eBay network, including the search results page and and product pages. Visit our Seller Center to learn more about Promoted Listings Standard.
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Ad fees are shown in your Payments tab in Seller Hub, or the transactions page in My eBay.The ad fee is based on the ad rate you chose, and is applied to the total sale amount of your item (including shipping, taxes, and any other applicable fees).You will only be charged when a buyer clicks on one of your ads and then buys that item within 30 days.Suggested ad rates are calculated based on a variety of factors such as item attributes, seasonality, past performance, and current competition for each of your listings.The higher the ad rate, the higher the possibility of ad placement, leading to increased visibility You choose an ad rate between 2% - 100% of the item's total sale amount.Based on the listing's quality, its relevancy to buyer search, its ad rate, and other factors, the Promoted Listings Standard system determines which listings to show and where they are displayed. You choose how much you want to pay for your Promoted Listings-we call this the ad rate. You can monitor the performance of your promoted listings in the Advertising dashboard - opens in new window or tab. csv file with the item IDs that you wish to promote in column A and the ad rates for each item in Column B Choose an ad rate to apply to all your listings If you have a strict maximum rate you want to pay, you can also set an ad rate cap Choose a percentage below or above the suggested ad rate. Suggested ad rates are tailored to each of your listings, to help you find the optimal balance between cost and performance You can choose from the following options: Choose your ad rate strategy for all listings in your campaign.Any listings that are already being promoted in another campaign will not be included.If you check the “Include all recommended listings” box, we will promote all recommended listings as well, even if those recommended listings are not in the categories you selected.We'll promote all listings in the categories you select (e.g.Check the boxes beside the eBay categories or Store categories that you want to promote.If you choose to promote using Bulk listing selection from the Advertising dashboard, you'll be given two options: “Help me select my listings” or “I'll upload my listings in a CSV file.” Your ad rate will never exceed this amount. Set the maximum ad rate you’d be willing to pay.Apply fixed ad rate. Choose an ad rate to apply to all your listings.Your ad rate will never exceed this amount Set an ad rate cap. Set the maximum ad rate you’d be willing to pay.
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